Intention and identity were the two challenges presented to design experiment When asked to renovate an old building for a chit funds office. The intention of the company was clear, to instill confidence in the chit funds offices' potential customers. The chit funds industry has been fraught with scandals, from owners shutting shop abruptly, to refusing to pay up to its customers, so the architects came up with a novel way to propagate trust amongst its patrons. A simple design intervention in terms of installing a large continuous scrolling LED strip, broadcasting how much the company paid out to its customers that week. The designers felt that, by increasing such evident transparency, it would be possible to earn the trust of its patrons.
One of the other undercurrent of this project was that The entire office needed to be designed and built in 45 days, so the designers chose to go with a design language that would try to stand out without disrespecting its surroundings, and that a brick facade would be detailed specifically to be rapidly constructed. The second task of creating an identity not only through its space but also through its graphic language and branding was handled by DE.
DE used this opportunity to create a unique blend of stability + forward thinking by combining the offices' facade with its modern branding. The interiors of the building combine environmental graphics of simple minimal quality with clean and crisp visual communication to emphasise on the company's forward thinking and transparent brand values.
Client: Sanjay Shah
Project Status: Completed
Project Type: Commercial
An exercise in both space design and branding, this space is all about the the products it hosts and the stories they tell.
The space itself plays an empty canvas that dissolves into the background showcasing Harmony's wide array of products. A philosophy that was extended into the overall branding as well.
The building was redesigned after a rather tragic fire accident, so the “all white” as a concept made both practical and psychological sense to us, to mark a new beginning, a fresh start. The ceiling however, was left exposed/rough around the edges to show its rugged strength and imperfect beauty the way the accident left it. It had to be subtle but present, to talk to its people of its resilience.
The only ornamentation in this space, yet again were empty walls and pockets of green, to rest your eyes when overwhelmed by choice.
Low budget projects, provide us with some very unique challenges. Which often times play out well with us, because of our “wanting to experiment and explore nag”, provided the client is with you on the journey. And in this case we couldn't have asked for more. In Spite of the ups and downs and the usual bickering (that’s bound to happen when two passionate entities come together) It’s been a very rewarding journey and a very satisfying end result.
a little Bedroom
Graphite is a modern work table designed to accommodate 6 to 8 people as a work desk and also a conference table. Packing more storage than just a table top the table uses a special concreting technique that keeps the weight of the table to a minimum while still creating the concrete aesthetic. The result is a light and movable table, which can fit in any dynamic office.
They Said Chair
Starting out as an attempt to design a simple, elegant and easy to manufacture chair, the they said chair adopts its form from a very contemporary aesthetic and ties it to a simple and elegant manufacturing process.
The chair can be manufactured just about anywhere in the word because of its CNC based manufacturing technique, and can be built by pretty much anyone without any experience in building furniture.
The They Said chair stands for everything that its inspirations don't stand for - simple manufacturing, open source, skill less assembly and most importantly wide reaching beauty.
A 360 of the the chair
The CNC cutting draft
The five parts required for the chairs manufacturing.